The Academy and the You-niverse: college search & fit in the internet age


Lead Learner: Shelley Krause
Lead Learner Affiliation: Rutgers Preparatory School, Somerset, NJ http://www.rutgersprep.org

Conversational Focus/Audience: High School (and anyone else who's interested!)

Conversation Description: Personal computing and the internet have increasingly enabled end users to personalize and customize their experience. If you have an iPod, you effectively have your own radio station with listener base of one, perfectly tailored to your tastes. Your RSS feeds may have replaced the nightly news. Until recently, college represented the greatest degree of educational agency most US students had ever had. Now? Some of them are free-range learners before they even set foot on campus. Broader shifts towards a culture of participation are increasingly reflected in students' shifting expectations and mindsets. To what extent are we prepared to appreciate, assess, and support individual young learners as individuals? I'd love to have a broad and specific conversation about what happens as students imagine themselves into their unknown futures as learners. What are students' hopes and expectations with regards to teaching style, academic content, campus culture? How do characteristics they want to consider map onto what's currently "searchable," and how might that change, going forward? Similarly, let's spend some time thinking about whether the increasing transparency of learning will enable students to assess their future learning opportunities in new ways.

Prezi: http://prezi.com/nrvjgzh6-06d/
Page w/ link to Elluminate: http://bit.ly/searchfit


Search?


http://nces.ed.gov/collegenavigator/
http://collegesearch.collegeboard.com/search/adv_typeofschool.jsp


http://collegelists.pbworks.com
http://www.ecampustours.com/



Fit?


Who defines fit? How do YOU define it?
http://www.campusbuddy.com/
http://www.collegeblender.com/
http://www.collegegrazing.com/
http://collegeprowler.com/
http://www.communiversity.com/
http://www.globalcampus.com/
http://www.stuvu.com/
http://www.unigo.com/
http://www.theuniversityreview.com/
http://www.youtube.com/edu
http://zinch.com/Firehose/MyStream.aspx (still in beta)

(Mashable's post about some of these social-media-enhanced college assessment tools is here:
http://mashable.com/2009/07/20/social-media-colleges/)

CBS Moneywatch post on Social Media: New Ways to Pick the Best College

What next?


Social Media and College Admissions: Higher-Ed Beats Business in Adoption of New Tools for Third Year

(Study conducted by Nora Ganim Barnes, Ph.D., Eric Mattson CEO, Financial Insite)

"There is continued evidence of enthusiasm and eagerness to embrace these new communication tools and there is also evidence that these powerful tools are being utilized more effectively each year. Schools using social media are clearly studying the 'rules of engagement' in the online world in order to maximize their effectiveness at recruiting prospective students."


A few secondary schools shrug off externally imposed curricular guidelines in favor of home-grown definitions of excellence:

http://www.independentcurriculum.org/

Students begin to be more intentional about their digital footprint:

http://twitter.com/2010emily/status/6738910726
http://zinch.com/student/fenochson
http://www.commercialappeal.com/news/2010/aug/03/facebook-new-aspect-for-college-applicants/

Students reach out to colleges in public digital spaces:

http://twitter.com/marist/statuses/9633124921

Some secondary schools ENABLE students to create a personally meaningful digital footprint:

http://wamash.com/
http://aliceproject.wordpress.com/
http://twitter.com/bhdj2010

Super-available publishing supports an undergrad = reporter paradigm:

http://clubtrillion.blogspot.com/
http://www.unhblog.com/
http://nyulocal.com/
http://www.madsvassarblog.com/
http://midd-blog.com/
http://twitter.com/singharj/status/7743705851

Colleges begin to create themed strands of subscription-ready content

(here, for example by Tweeting along specific themes):

Research (@harvardresearch)
University Press (@pennpress)
Athletics (@TuftsAthletics)
Diversity (@WMDiversityCtr)
Commencement (@WPICommencement)
Student Life (@icfuse)
Young Alumni (@elonalumni)
Prospective International Students (@RIT_Intl_Adm)

(or here, by blogging specifically about the admissions process):

http://uvaapplication.blogspot.com/

See also Mashable's "10 Ways Universities Share Information Using Social Media"
As well as CollegeSurfing's collection of 50 Social Media Innovators in Higher Ed: http://www.collegesurfing.com/content/web-20-colleges/

Colleges aggregate their follow-ready content for easy discovery:

http://www.unirel.vt.edu/networks.html (hattip, @jonbecker)
http://twitter.ncsu.edu/ (hattip, @bethanyvsmith)

Colleges enable self-service aggregation of community-generated content:

http://studyabroad.umwblogs.org/ (hattip, @jimgroom)

Colleges enlist the help of current and/or prospective students in crafting their admissions message:

http://www.benjonesblog.com/work/admissions_poster.shtml
http://www.youtube.com/watch?v=Q-b_HMYGsbk (hattip, @karinejoly)

Colleges craft a "this is what it means to be a member of our learning community" messages from current students' own words:

http://labcast.media.mit.edu/?p=154

Colleges use social media tools to help match roommates:

http://online.wsj.com/article/SB10001424052748704017904575409203223872556.html (via @lvanlysal)

Colleges explicitly encourage students to create online and/or multimedia content in support of their applications:


http://admissions.vassar.edu/applyprospective_faq.html#submit
http://videos.masonmetro.com/ (hattip, @deanflagel)
http://www.nytimes.com/2010/02/23/education/23tufts.html (hattip, @mmhoward)
http://www.youtube.com/watch?v=CNPXUWsMdIo (Tufts University, optional essay #6B)
"St. Mary’s College is casting for the incoming class. Send us your audition tape via the Web or DVD.
Please provide us with the site for posting. Selection of this option will stand as your college essay.
Consider your audience." from the St. Mary's College application
http://www.urlesque.com/2008/08/13/college-video-essays-the-good-the-bad-and-the-ugly/

Independent counselor serves as a "match-maker" to connect would-be students with current students

- for a fee:

http://www.therealcollegedeal.com/home.php?6ibpin

Colleges create windows through which not-yet-students can view their culture(s):

http://www.connectionsforlife.ubc.ca/faculty-of-creative-critical-studies.html
http://www.youtube.com/watch?v=AGoIfYx-eAA ("trailer" for jlittau's Journalism 198 course @ Lehigh University)
http://www.bu.edu/buniverse/browse/category/

Colleges invite matriculated-but-not-yet-on-campus students to "opt-in" and identify themselves as being affiliated w/ that college:
http://twitter.com/JohnsHopkins/status/21085593036

Colleges develop social media strategies:
http://www.facebook.com/video/video.php?v=10100126296013678

Students create "music videos" of their colleges:

http://vimeo.com/11201881 (Calvin College, Grand Rapids, MI)
http://www.youtube.com/watch?v=e5UM1jBcUpA (Rutgers University, New Jersey)
http://www.youtube.com/watch?v=NiCbfSXoftI (University of Rochester, NY)


But wait, there's more! (join the wiki to toss anything in here that you'd like!):

http://campustechnology.com/Articles/2010/06/03/How-Technology-Is-Transforming-Admissions-3-Stories.aspx

http://thesocialpenguinblog.com/2011/01/11/social-media-use-in-higher-education-claire-field/

http://chronicle.com/blogs/profhacker/the-creepy-treehouse-problem/23027